
Set every price
Ask more and fewer shoppers buy. Ask less and the margin goes. Each product has its own price, and the street tells you when you got it wrong.

Business simulation for iPhone
Set every price, order every box, staff every shift, and turn one storefront into a company before Day 180.
The story
She ran it for twenty years. Now the bank wants its money, and she will not ask you for help. That is why you are here.
You land in the rain with two thousand dollars and one number in your phone: Raymond, an old wholesaler who still sells umbrellas at cost. The first day is yours to win or lose.
Inside the game
No walking, no waiting on timers. Each screen is a choice and the result of a choice.






How it plays

Ask more and fewer shoppers buy. Ask less and the margin goes. Each product has its own price, and the street tells you when you got it wrong.

One screen shows what is holding the shop back today: price, empty shelves, too few hands at the till, closed hours.

The Daily Close lays out revenue, cost of goods, wages, rent and tax. Profit is a number you earn, not a bar that fills.

The day has four six-hour blocks. Each hire covers one. Wages, morale and raises are all yours to manage.

Pick a source, a box size and how to pay. A cheaper unit cost is worth waiting for, until customs holds the ship.

Open branches in new neighborhoods, run delivery routes, build a factory, buy property, and keep an eye on rivals on your block.
Try it now
Play the game's first day in your browser: choose how many umbrellas to buy, set a price, and watch who stops and who walks on.
Play the first day
Not yet. It is on iPhone today and Android is planned. Meanwhile, the first day runs in your browser on any phone.
The download costs nothing, and you can run your first shop for as long as you like. The Full Game is a single in-app purchase that opens the rest of the city. There are no ads, no energy timers and nothing else to buy.
English, Turkish, German, French, Spanish and Brazilian Portuguese, both in the game and on the App Store.
iPhone with iOS 18 or later. It also runs on Apple silicon Macs with macOS 15 or later, and on Apple Vision Pro.
No. Your company is saved on your phone. There is no sign-in.
No. It is a business simulation: you run shops, set prices, buy stock, hire people and expand across New York neighborhoods. The city is where your company grows, not what you build.
Download City Ambitions on iPhone, or play the first day here first.